Our brand was built in the outdoors and etched in ink!

Palmetto Passionate wasn't started with a business plan… it started with a tattoo, a design that captured everything that makes life worth living—the things that don't just fill your time, they shape your soul! The tattoo was more than just art for Tyler Gilbert; it was an autobiography and a declaration of what matters most to him.

Palmetto Passionate has a simple belief that the outdoors isn't just a place to escape, it's a place to draw closer to nature, closer to the ones that matter most, and closer to God!

For Tyler, growing up and throughout his life, the outdoors wasn't just a hobby, it was his home. He spent early mornings in the deer stand learning patience, freezing boat rides with best friends chasing birds, just standing somewhere wild and beautiful, hand over heart, and Grateful to be living in a land worth loving. And, underneath all of it, Tyler kept a faith that made every one of those moments mean something more!

Tyler created Palmetto Passionate for the ones who feel most alive outside: for the hunters, anglers, campers, patriots, weekend warriors, and families that find their best moments around a campfire. Palmetto Passionate is for the souls that look at a sunrise or sunset and feel something bigger than themselves.

Palmetto Passionate apparel is more than just something to wear on your journey... it's a statement of who you are: passionate about creation, grounded in faith, and always ready for the next big outdoor adventure! When Tyler’s tattoo design became the Palmetto Passionate brand, it became something way bigger than one's story... It became a brand for everyone who lives this way!

Because, out here, every step is intentional, every view is a gift, every animal is a blessing, and every new wild place is holy ground. WELCOME to PALMETTO PASSIONATE!